Just because your online business can sell to anyone on the globe, it doesn’t mean you shouldn’t try to appeal to the customer next door. Specifying the markets you are targeting is an effective strategy for internet business owners.
ListPipe, the corporate blogging authority, explains how localization can help your home business, e-store or blog.
The first reason is to appeal to the search engines for local area search results. With the popularity and widespread use of mobile devices, search engines have been quick to respond with results based on location.
When you search for ‘haircut’, for example, Google assumes you want to know where there are salons near your actual location, for me that would be North Carolina. Some devices provide an exact GPS coordinate for pinpoint accuracy. Others identify your general location from the receivers, routers, and other hardware through which your device is communicating.
Home business bloggers that include specific geo-locations will be more likely to show up in their local area search results.
Another important reason for entrepreneurs to get local with their content is to generate a connection with your local customers. While it’s always important to talk about the value of your products, you can add blurbs about a popular North Carolina sports team let’s say the Tar Heels, current North Carolina events, or unique local culture. This personalizes your home business blog posts and boosts your popularity. Most folks love where they live and have a connection to other people in their community. Let your audience know that you are one of them.
Now here’s the trick: make your content relevant to your business objectives. You can’t just mention the local sports team or a current event without tying it to your business in some way. Otherwise, you appear to ramble or pander inexplicably to your online business blog visitors.